WordPress Developer Freelance Rates
Build custom WordPress themes, plugins, and WooCommerce stores.
Hourly Rates by Experience Level
WordPress Developer Rates by Platform
| Platform | Median Rate | Range | Platform Fee |
|---|---|---|---|
| Upwork | $40/hr | $15 – $120/hr | 10% fee |
| Fiverr | $25/hr | $5 – $80/hr | 20% fee |
| Toptal | $75/hr | $50 – $150/hr | No freelancer fee |
| Direct Clients | $60/hr | $30 – $130/hr | No fees |
Earn 35% More as a WordPress Developer
WordPress Developers who add these complementary skills to their profile command significantly higher rates across all platforms:
Fixed-Price Project Budgets
Typical fixed-price project budgets for WordPress Developer work range from $300 to $10,000, depending on project scope and complexity.
Related Freelance Rates
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Calculate Take-Home Pay →How Much Do Freelance WordPress Developers Make?
Freelance WordPress Developer rates vary significantly based on experience, specialization, and which platform you use. On Upwork, the median hourly rate for WordPress Developers is $40/hr, with rates ranging from $15to $120/hr. Fiverr tends to have lower median rates at $25/hr due to its broader marketplace, while Toptal commands premium rates with a median of $75/hr after their vetting process.
Entry-level freelance WordPress Developers typically charge between $12and $25/hr, while experienced WordPress Developers with WooCommerce and Custom Themes expertise can command $60 to $100/hr. The top 10% of WordPress Developers earn $100 to $150/hr.
To increase your rate as a WordPress Developer, consider adding premium skills like WooCommerce, Custom Themes, ACF Pro, Elementor. WordPress Developers with these specializations earn an average of 35% more than generalists.
Frequently Asked Questions
What is the average hourly rate for a freelance WordPress Developer?▾
The median hourly rate for freelance WordPress Developers on Upwork is $40/hr. Rates range from $12/hr for entry-level to $150/hr for top-tier professionals.
How much should I charge as a beginner WordPress Developer?▾
Beginning freelance WordPress Developers typically charge between $12 and $25/hr. Start at the lower end, build your portfolio with 5-10 strong projects, and increase your rate as you gain positive reviews and testimonials.
Which platform pays the most for WordPress Developer work?▾
Toptal has the highest median rate at $75/hr but requires passing a rigorous screening process. Direct clients offer the best take-home pay since there are no platform fees, with a median of $60/hr. On marketplace platforms, Upwork ($40/hr median) offers better rates than Fiverr ($25/hr median).